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Akhil Sebastian
Mobile Banking (also known as M-Banking, m-banking, SMS Banking, etc.) is a term used for performing balance checks, account transactions, payments, etc., via a mobile device such as a mobile phone. It was Internet Banking, which ushered in a new era in banking convenience by bringing the entire operations to the computer, and now mobile banking promises to take it to the next level. Internet Banking helped give the customers anytime access to their banks.
Year of Publish -2015 Month - July  
       
A STUDY ON CUSTOMERS INTEREST & ADOPTION OF MOBILE BANKING
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Under Guidence of : - 978-1-387-47602-2
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Preface

Mobile Banking (also known as M-Banking, m-banking, SMS Banking, etc.) is a term used for performing balance checks, account transactions, payments, etc., via a mobile device such as a mobile phone. It was Internet Banking, which ushered in a new era in banking convenience by bringing the entire operations to the computer, and now mobile banking promises to take it to the next level. Internet Banking helped give the customers anytime access to their banks. Mobile Banking addresses this fundamental limitation of Internet Banking, as it reduces the customer requirement to just a mobile phone. Mobile usage has seen an explosive growth in most of the Asian economies like India, China and Korea. The main reason that Mobile Banking scores over Internet Banking is that it enables ''''Anywhere Anytime Banking''''. The last time that technology had a major impact in helping banks service their customers was with the introduction of the Internet banking. Internet Banking helped to give the customer''''s anytime access to their banks. Customer''''s could check out their account details, get their bank statements, perform transactions like transferring money to other accounts and pay their bills sitting in the comfort of their homes and offices. However the biggest limitation of Internet banking is the requirement of a PC with an Internet connection, not a big obstacle if we look at the US and the European countries, but definitely a big barrier if we consider most of the developing countries of Asia like China and India. Mobile banking addresses this fundamental limitation of Internet Banking, as it reduces the customer requirement to just a mobile phone. Mobile usage has seen an explosive growth in most of the Asian economies like India, China and Korea. Still, the main reason that Mobile Banking scores over Internet Banking is that it enables ‘Anywhere Banking''''.According to the Cellular Operators'''' Association of India (COAI) the mobile subscriber base in India hit 40.6 million in the August 2017. In September 2017 it added about 1.85 million more. The explosion as most analysts say, is yet to come as India has about one of the biggest untapped markets. China, which already witnessed the mobile boom, is expected to have about 300 million mobile users by the end of 2017. South Korea is targeted to reach about 42 million mobile users by the end of 2018. About the Author, Mr. Akhil Sebastian is currently working as a Guest Lecturer in the Department of Commerce Sacred Heart College, Thevara, Kerala which one of the premier institutions in the Kerala and was recognized by UGC as a College ‘With Potential For Excellence’. He was awared M. Phil in Commerce discipline by Mahatma Gandhi University, Kottayam, Kerala and is currently aspiring for advanced research studies in Commerce



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