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ADVERTISING AND SALES PROMOTION |
| Dr.K.G.Nalina, Prof. B.Palanivelrajan |
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| Year of Publish -2021 |
| Month - August |
| ISBN : - 978-93-91684-00-6 |
| Advertising is multidimensional. It is a form of mass communication, a powerful marketing tool, a component of the economic system, a means of financing the mass media, a social institution, and an art form, an instrument of business management, a field of employment and a profession.
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| Marketing |
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Preface
Advertising is multidimensional. It is a form of mass communication, a powerful marketing tool, a component of the economic system, a means of financing the mass media, a social institution, and an art form, an instrument of business management, a field of employment and a profession.
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